Elite Productions 33

Below the Line (BTL), activities are more focused and they are directed towards specific groups of customers. They are highly targeted, with advertisements being created keeping in mind the demographic and psycho-graphic characteristic of particular customer segments. The communication is highly personalized and the objective is to gain conversions.

The major advantage of BTL advertising is that the results of the campaign can be easily tracked. Our design team offers both the experience and the creative expertise to bring your communication to life, without losing sight of what the project needs to achieve for your business. We pride ourselves on adding value at every stage of the process; providing strategic input and budget / timescale discipline – as well as imaginative delivery

Implementing BTL activities:

• Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on
• Direct marketing: SMS, email, social media posts, pamphlets
• Sponsorship: Events, competition
• Public Relations: Press conferences, viral marketing
• In-store promotion: Visual merchandising, retailer pop-ups, sampling, sales  promotions